Proactive?

I think it's kind of funny that the skin product Proactiv advertises mostly through infomercials. I mean, their target audience seems to be the least proactive group on the planet -- people who are too lazy to change the channel. Or people like me, who watch TV in the background while they work, and then suddenly realize they're 23 minutes into a half-hour long commercial. Have you ever noticed that Jessica Simpson is strangely fascinating when she talks about her skin?